The Art Of Business Improvement
We are here to support
Executive support
Strategic Planning | Business Process Redesign | KPI management | Digital Transformation Know where to go, and get the team onboard Improving business performance starts with having a strategic plan: knowing where to go, making sure all efforts are focused on the most important things. We have extensive experience in leading strategy development processes, planning together with the client organization, leveraging the available expertise and engaging the wider team. We customize our approach and together we decide on stakeholder involvement and potential consultation of industry experts.
Operational support
Portfolio Management | Sales Management | Marketing management We have an excellent track record in distributor-marketing-management and retail-sales-management. We are keen to explore how we can add value to your organisation. We offer our expertise developing, customizing and optimizing commercial smarts that supports your business performance improvement initiatives. Channel Strategies, Pricing Strategies, Trading Terms Negotiations, Distribution Strategies, etc.
Go to Market support
Feasibility Studies | Commercial Policy | Distribution Setup Based on approximately 25 years of experience working with Philips branded consumer goods, we have gained a deep understanding of this industry. We are proud of our strong track record full with successful go-to-market executions, both via direct-to-retail strategies and via distributor-led strategies. We are keen to explore how we can assist your organisation. Market Scans, Feasibility Studies, Portfolio Strategies, Performance Dashboards, Distributor Selection etc.
Sharpening propositions
Let us partner with your team for the creation of a winning portfolio. Our input is based on our experience and local insights. We have been instrumental for turning global concepts into local winners.
Maximising value
Maximising value means delivering the greatest benefit to customers while driving profitability. Effective pricing management balances volume, margin, and brand positioning—crucial in a competitive, inflation-sensitive market. Let our extensive experience help you to maximise value.
Customising promotion
In the electronics sector, customised promotions are key to driving sales and standing out in a crowded market. Customised promotions are tailored to specific customer segments, purchase behavior, channels, or product lifecycles. Customisation helps improve ROI, reduce price erosion, and build stronger brand-consumer relationships.
Optimising distribution
Optimising distribution is about getting the right products to the right place, at the right time, and at the lowest cost—while ensuring availability and customer satisfaction. In electronics, this means balancing speed, inventory levels, and channel efficiency across both traditional and digital retail.
strategic partners
Philips Water
Exclusive agent for the introduction and promotion of Philips Water in Australia and New Zealand.
Philips Massage
Exclusive agent for the introduction and promotion of Philips Massage in Australia and New Zealand.
Trust Accessories
Exclusive agent for the introduction and promotion of Trust in Australia and New Zealand.
We see it as our responsibility to make the CEO’s vision a reality.
Leading while serving.
We have an execution mind-set. And a bias towards action.
about
During these years Peter successfully led and transformed businesses into sustainable growth entities. After leading the European arm of a Philips' Consumer Electronics product category, significant experience was gained in the small appliances / personal care consumer goods industry in Australia & New Zealand.
Since 2020 BCMS has launched three new product categories in Australia and New Zealand: Philips Water, Philips Massage and Trust Digital Lifestyle Accessories.
